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The Amex arcade

American Express was gearing up its events and reward offerings for young people. But many prospects and current members didn’t understand how the benefits or Rewards Points worked.  So we created the Amex arcade, where people could test their skills to earn Membership Rewards Points on their existing Card or future Cards, and where the games brought member benefits to life.

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Both games were designed to bring to life a key Cardmember benefit, from premium travel services to priority event access.

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Explorer was a simple side-scrolling collection and evasion game.

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Players could compete for badges to earn extra Membership Rewards Points.

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And Usher required you to draw paths for guests without them crashing into one another.

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