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Boss it

Most cough and cold remedies just sell people a hug in a mug. But in reality, even with a cold we’ve all got stuff to do. So, we redefined the category, positioning Beechams as the cough and cold treatment for people that still needed to boss it.

Radio ads gave people a boost on the drive to work, and through OOH, print and social we were with them every step of the way.

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