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One brick at a time

Charities working in Malawi were struggling for donations to build wells in villages and protect against drought. But there was one thing they had in abundance that we Brits wanted - tea. So we we created a tea brand, Builders Tea, where each brick sold was a brick in a well in Africa.

You could buy a brick of tea at builderstea.org and the site updated in real time to show the 4,000 bricks we needed to sell.

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Three wells were built in 5 months with Many Ogilvy Hands.

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