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A soggy story

 

The brief: use a Metro newspaper wrap to promote Local Heroes, a service that helps people find local tradesmen. Our idea: painstakingly design the wrap to look like the paper had been used to mop up a leak.

Metro 1.jpg

"Ingenious"

PE logo.png

The work caused a big splash on Twitter, trended on Reddit and was even written about in Private Eye. Meanwhile, traffic to the Local Heroes website increased by 323%, new users grew by 44% and bookings went up by 28%.

LH Metro Wrap 2.jpg
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