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Sugar Smart World

 

We know we should teach our kids about the dangers of sugar. But it's hard to keep them interested when the subject is pretty dull. So we made it into a game, teaching kids - and big kids too, how simple swaps can help them lose weight and improve their health.

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The pack, made up of a booklet, map and sticker sheet, was sent to 4.2 million families across the country.  88% of people responded positively to the campaign and two thirds of parents changed the products they bought as a result of it.

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