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Made of meaner stuff

The Skoda Fabia was ‘Made of lovely stuff’ and the new, sportier VRS launched with ‘Made of meaner stuff.’

But customers needed help in deciding which car was right for them. So we made the decision for them; by using a sophisticated algorithm, we ranked thousands of people based on their social media interactions and gave a Skoda Fabia to the UK’s loveliest person, and a new VRS to the meanest.

We scraped customer's data and ranked thousands across the UK. We also gave Skoda.com a split-personality, with one half of the site dedicated to the lovely Fabia and the other side the new VRS.

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