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When there's no cure there's us

Just like any charity, Sue Ryder relied heavily on donations to improve end of life care for terminally ill patients.  But of course, people would rather give to charities saving lives than improving deaths.  So we leaned into clothing donations; using real stories, we showed the good these donations did in a hard-hitting and human way.

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Sueryder.org allowed people to donate their stories to the cause. In-store labels showed what each item was worth to Sue Ryder.

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